A journal of the Wuyi cliffs. Every tea documented, dated and tasted — set in Fraunces, printed on paper, roasted over charcoal.
The seal is 岩 — “rock”, as in yancha — redrawn as hairline geometry inside an ink square. Part magazine colophon, part Chinese chop. The wordmark is Fraunces 500, lowercase, never set in anything else.
The editorial voice. Headlines, pull quotes, tea names, the wordmark. Old-style warmth at poster sizes; optical size 9–144 does the work.
The data voice. Body text, brew specs, lot codes, small-caps metadata at 0.32em tracking — the signature rhythm of the brand.
“We publish tea the way a magazine publishes a story — sourced, dated, and worth re-reading.”
Name in Fraunces, Chinese characters in amber, specs as small-caps metadata. Lot number and harvest on every unit — provenance you can quote in one sentence.