authtea — Brand Direction A

01 — The Mark

A seal of strata,
and one rising breath.

A Song-style seal frame holds three lines of Wuyi cliff strata — the “rock bone”. The top stratum breaks at center, and a single wisp of steam rises through the gap — the “floral fragrance”. Together: 岩骨花香, the classic verdict on fine Yancha. A small cinnabar chop signs every lockup like a colophon.

Primary — Horizontal

Vertical — Packaging

Mark — Reversed on Ink (mono, currentColor)

02 — Palette

Paper and ink do ninety percent.
Color is rationed, like tea.

Ink墨

#26241F

Primary text, logo, key lines. A warm black — never pure #000.

Paper宣

#F6F2E9

Page & packaging base. Warm rice-paper white; the canvas of 留白.

Celadon天青

#8FA396

“Sky after rain”. Mist, origin stories, secondary surfaces.

Rock Amber岩焙

#9C6B3F

Roasted liquor color. Product accents, roast levels, CTA hover.

Cinnabar朱砂

#A33B2E

The seal red. One focal accent per view — stamps, errors. Never fills.

Paper Deep楮

#EDE7D9

Recessed panels, alternating sections, quiet cards.

Stone石

#C9C2B4

Dividers, hairlines, inactive UI — the cliff’s neutral gray.

Celadon Deep青瓷

#5F7266

Text on mist backgrounds, icons, success states.

03 — Typography

Two voices: the woodblock
and the label.

The cliff gives,
the leaf remembers.

Cormorant Garamond carries headings and the wordmark — a high-contrast serif with calligraphic restraint that echoes Song woodblock printing. It is set light, never bold, always with room to breathe. Body and UI fall to Inter: quiet, precise, and — at wide tracking — a voice like the small script carved beside a seal.

Display / Cormorant Garamond 500

Da Hong Pao, 大红袍

Eyebrow / Inter 500 · +0.28em

SINGLE ORIGIN · WUYI MOUNTAINS

Body / Inter 400 · 16px · 1.65

Roasted over charcoal in three slow passes, this Shui Xian trades aroma for depth — mineral, woody, unhurried.

Italic accent / Cormorant italic

nothing added, nothing hidden

04 — In the World

Shelf and screen.

authtea

Shui Xian · 水仙

authtea

Rou Gui · 肉桂

Paper-white tin with cinnabar seal · ink pouch, reversed mark.
Roast level reads through amber tints — light, medium, charcoal.

Harvest 2026 · Zhengyan 正岩

Tea from the cliffs,
roasted by fire,
steeped in quiet.

Single-origin Wuyi rock oolong, shipped directly from the mountain. Every lot traced to its cliff, its roaster, its harvest day.

Explore the Teas

05 — Interface

Buttons like seals,
forms like letterpress.

Seal of Origin High Mountain Charcoal Roast

Shui Xian 水仙

Zhengyan · Medium Roast

Orchid over wet stone. The quiet benchmark of the Wuyi cliffs.

$28 / 50gLot 26-041

Rou Gui 肉桂

Banyan · Charcoal Roast

Cinnamon bark and ember. Three charcoal passes, rested one year.

$34 / 50gLot 25-118

Da Hong Pao 大红袍

Jiulongke · Light Roast

The name you know, the cliff you can verify. Floral, mineral, long.

$52 / 50gLot 26-002

A seal of strata,and one rising breath.

Paper and ink do ninety percent.Color is rationed, like tea.

Two voices: the woodblockand the label.